Robby, I think what people are prepared to pay for a whip - or indeed, for anything - depends on all kinds of factors quite separate from the quality of what they're buying. When Mercedes Benz promoted their cars in Britain some forty years ago, they made them more expensive than most others - presumably on the basis that people would think they were that much better, and buy them! They are good cars, but many people bought them with little notion of what makes a car good or bad - just because of the high price. The strategy worked!
Mercedes were good enough, and well-enough known, to trade on their name. I suspect that Mr Schrader is a very astute businessman. I've never seen one of his whips, so I can't judge their worth; but he may be trying the 'Mercedes tactic'. Well, good luck to him - but, thanks to you, no one need be fooled into thinking his whips must be good, just because they cost a lot!
'Less is often more!'